Overwatch Season 01: Conquest – Recruitment Trailers
Art Direction & Motion Design — Blizzard Entertainment, 2026
Role: Art Director & Lead Designer
Client: Blizzard Entertainment
Tools: After Effects, Cinema 4D, Photoshop
Deliverables: Two launch trailers for global release on PlayOverwatch
For Overwatch's Season 1: Conquest launch, Blizzard needed two recruitment trailers that could live as a pair — one for each side of the conflict. Rather than produce two variations of the same piece, the creative challenge was to make each trailer feel like it came from a genuinely different world: Talon's cold, commanding aesthetic versus Overwatch's heroic urgency. Same season, same story, two completely opposite tones.
The Creative Approach
The dual-faction concept drove every design decision. Talon's trailer leans into authority and menace — darker palette, harder type, a sense of inevitability. Overwatch's side answers with warmth, motion, and resolve. The range between the two pieces wasn't an accident; it was the whole point. Both had to feel like authentic in-universe propaganda for their respective factions, not just marketing assets.
Process
Here are a few images from design and animation test that help guide the direction for the spots.
Result
Both trailers released simultaneously on February 10, 2026 across Blizzard's global channels, framing the Season 1 launch narrative around player faction choice.
