Produced at: Nathaniel Howe Studios
Client: FOX

Creative Director: Nathaniel Howe
Role: Art Direction / Design

Tools: Photoshop / Illustrator / Cinema4D / After Effects

Fox Sports MLB 2018 National Package

While freelancing with Nathaniel Howe Studios I had the opportunity to design boards and animate for Fox Sports Baseball. This was for Fox Sports regional stations to use a toolkit to run promos for games that felt fresh over the lengthy baseball season. My boards where initially chosen (the look below) but the client decided to do a 3D version which I then led animation on.

MLB_s03_01.jpg

Initial Look Dev.

My goal for this direction was to create an app like composition that would be toolkit-able and easy to work with for the 70+ editors that this would be using it. I also created a custom icon set accompany the graphics which ended up going to broadcast.

Final Look

Animation development with final look. All logos and icons where swappable within after effects so editors could update as needed.

MLB_RO_V1.gif