Produced at: Wondersmith
Client: Florida Power and Light
Creative Director: Thom Blackburn
Role: Art Direction / Design
Tools: Photoshop / Illustrator / After Effects
1: Project Inspiration
These are some of the images that inspired my design process. The main goal of the project was to show how smart appliances could help save you money on your energy bill if your service is Florida Power and Light.
2: Preliminary Designs
These are some preliminary frames that where done for the first spot Smart Home. After discussing the frames with the Creative Director we decided the graphics weren't legible enough for the client preview and went with a solid background to bring out the information and graphics. We ended up using the Florida Power and Light brand colors as our main color palette.
3: Final Look
The project consisted of three different parts that we were responsible for; three television commercials, a four part webisode short series, and an augmented reality presentation that I was responsible for designing ( I did not code the augmented reality or see it in action at the convention ) I focused mainly on designing the core assets and helping with animation on the three commercial spots.
Augmented Reality Still Frames
Broadcast Commercials
Smart Home
Spot Title: Florida Power & Light "Smart Home" :30 Film Locations: In and around Miami, Florida. Advertising Agency: COMMONGROUND/MGS Executive Creative Director: Harry Redlich SVP Client Services: Jorge Espinosa, Sandra Pastrana Senior Art Director: Andre Coniaric Senior Copywriter: Colleen Layman Broadcast Producer: Paula Roque Production Company: Run Wild Production Director: Ron Hamad Director of Photography: Kevin Sarnoff On-Set VFX Supervisor: Thom Blackburn Producer: Jorge Khuly Production Supervisor: Gabby Crohn Editorial Company: Vapor Post Editor: Alex Dondero Design, Animation and VFX Company: Wondersmith Executive Producer: Joe Murray Senior Producer: Kimberly Abels Creative Director: Thom Blackburn Designer: David Kay Designer/Animators: Alex Jones, Michael Wilfong VFX Lead/Animator: Byron Nash VFX Artist: Eric Ho Animator: Jamie Byers Colorist: Clark Bierbaum
Smart Family
Spot Title: Florida Power & Light "Smart Family" :30 Film Locations: In and around Miami, Florida. Advertising Agency: COMMONGROUND/MGS Executive Creative Director: Harry Redlich SVP Client Services: Jorge Espinosa, Sandra Pastrana Senior Art Director: Andre Coniaric Senior Copywriter: Colleen Layman Broadcast Producer: Paula Roque Production Company: Run Wild Production Director: Ron Hamad Director of Photography: Kevin Sarnoff On-Set VFX Supervisor: Thom Blackburn Producer: Jorge Khuly Production Supervisor: Gabby Crohn Editorial Company: Vapor Post Editor: Alex Dondero Design, Animation and VFX Company: Wondersmith Executive Producer: Joe Murray Senior Producer: Kimberly Abels Creative Director: Thom Blackburn Designer: David Kay Designer/Animators: Alex Jones, Michael Wilfong VFX Lead/Animator: Byron Nash VFX Artist: Eric Ho Animator: Jamie Byers Colorist: Clark Bierbaum
Smart Business
Spot Title: Florida Power & Light "Smart Business" :30 Film Locations: In and around Miami, Florida. Advertising Agency: COMMONGROUND/MGS Executive Creative Director: Harry Redlich SVP Client Services: Jorge Espinosa, Sandra Pastrana Senior Art Director: Andre Coniaric Senior Copywriter: Colleen Layman Broadcast Producer: Paula Roque Production Company: Run Wild Production Director: Ron Hamad Director of Photography: Kevin Sarnoff On-Set VFX Supervisor: Thom Blackburn Producer: Jorge Khuly Production Supervisor: Gabby Crohn Editorial Company: Vapor Post Editor: Alex Dondero Design, Animation and VFX Company: Wondersmith Executive Producer: Joe Murray Senior Producer: Kimberly Abels Creative Director: Thom Blackburn Designer: David Kay Designer/Animators: Alex Jones, Michael Wilfong VFX Lead/Animator: Byron Nash VFX Artist: Eric Ho Animator: Jamie Byers Colorist: Clark Bierbaum
Webisode Series
From a splash of color to the right thermostat, David knows what it takes to keep you cool in style.
In the webisode series I was responsible for designing the graphic assets, the introduction, and helping oversee the visual effects finishing to help keep the graphics consistent with the broadcast commercial.